Designer Profile


Joanna Allas is among the fast rising stars in Philippine fashion design.

A Bachelor of Science in Chemistry graduate from the Far Eastern University in 2004, Joanna quit her job as a chemist and color specialist for a major paint company to pursue her true love and passion -- art and fashion design.

To acquire the necessary skills and hone her talent in her new career, Joanna Allas enrolled at Fashion Institute of the Philippines where she graduated in 2007.

In 2007 Joanna Allas was chosen as a finalist in the Mega Designer's Competition '07 Featuring the "Unmasked Collection." Then she worked as Assistant Designer to Dita Sandico Ong, a renowned Wrap Artist/Fashion Designer.

After three years of closely working with Dita Sandico Ong, Joanna Allas founded "joannaallas", her very own design label design label which  featured high fashion ready-to-wear collections for both men and women.

Joanna's outstanding creativity in fashion design is distinguished by the use of hand-woven local fabrics, exquisite finish, meticulous handcrafted works, and a unique approach to cutting.

Joanna's bold experimentation combined with uncompromising quality and wearing comfort has earned her an accolade from a famous avant-garde designer.

A promising fashion designer, Joanna Allas is now busy working on her latest fashion masterpieces and her new line under the label 'Joanna Allas Weddings'.